How Tesla Became the Elon Musk Co.
Land of the Giants
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The Rise of Elon Musk
The rise of Tesla wasn't Elon Musk's idea to start with. In 2000, Martin Eberhardt and Mark Tarpening came up with the idea for a fast, sporty electric car. This is Land of the Giants: The Perils of shaping a company in one's own image.
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