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How Tesla Became the Elon Musk Co.
Land of the Giants
The Rise of Elon Musk
The rise of Tesla wasn't Elon Musk's idea to start with. In 2000, Martin Eberhardt and Mark Tarpening came up with the idea for a fast, sporty electric car. This is Land of the Giants: The Perils of shaping a company in one's own image.
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