Snipd home pageGet the app
public
BUILD with Blake Bartlett chevron_right

Sara Varni (Attentive & Twilio): PLG x Marketing

Jan 19, 2022
20:04
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
1
Introduction
00:00 • 3min
chevron_right
2
How to Get Account Executives to Work for You
03:25 • 2min
chevron_right
3
How Does the Rise of PLG Change Marketing?
05:54 • 2min
chevron_right
4
Productivity
07:29 • 2min
chevron_right
5
Branding in the P L G World
08:59 • 2min
chevron_right
6
The High Level Approach Doesn't Change the Life of the Customer Journey
10:48 • 4min
chevron_right
7
Pl G Transition for the First Time - What Advice Do You Have for Folks in That Position?
14:21 • 2min
chevron_right
8
Pelgee - What Advice Do You Have for Someone That's in That Position?
16:10 • 4min
chevron_right

What does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers.


Mentioned in this episode:

Sign up for OpenView's weekly newsletter

Sara Varni, CMO at Attentive

Attentive

Follow Blake Bartlett on Linkedin. 

Podcast produced by OpenView.

View our blog for more context/inspiration.

OpenView on Linkedin

OpenView on Twitter

OpenView on Instagram

OpenView on Facebook

HomeTop podcastsPopular guests