BUILD with Blake Bartlett

Sara Varni (Attentive & Twilio): PLG x Marketing

Jan 19, 2022

20:04

Creator website

Highlights

AI Chapters

Episode notes

Productivity

01:30

Branding in the P L G World

01:49

How Does the Rise of PLG Change Marketing?

01:35

Introduction

3min

How to Get Account Executives to Work for You

2min

How Does the Rise of PLG Change Marketing?

2min

Productivity

2min

Branding in the P L G World

2min

The High Level Approach Doesn't Change the Life of the Customer Journey

4min

Pl G Transition for the First Time - What Advice Do You Have for Folks in That Position?

2min

Pelgee - What Advice Do You Have for Someone That's in That Position?

4min

What does marketing look like in a PLG model? Marketers know that PLG changes things, but does it change everything? Sara makes the case for finding the right balance between novel strategies and long-standing best practices for PLG marketers.

Mentioned in this episode:

Sara Varni, CMO at Attentive

Attentive

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Podcast produced by OpenView.

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BUILD with Blake Bartlett

Sara Varni (Attentive & Twilio): PLG x Marketing

Productivity

Branding in the P L G World

How Does the Rise of PLG Change Marketing?

Get the Snipdpodcast app

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Discoverhighlights

Save anymoment

Share& Export

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moment

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