BUILD with Blake Bartlett cover image

Sara Varni (Attentive & Twilio): PLG x Marketing

BUILD with Blake Bartlett

CHAPTER

Pelgee - What Advice Do You Have for Someone That's in That Position?

Sara Bartlett: I like the idea that you don't have to do it all at once. You can kind of do it progressively and iteratively. Where is the lowest hanging fruit, whear their opportunities for quick winds with product lite growth? And let's start to kind of roll that out incrementally from that initial sort of starting point of success orof a win. That makes a lot of sense to me.

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