Branding in the P L G World

In the product o the growth world, brand is still incredibly important in a pelge world. In sales assisted it might be important that you got bilt hoards in every airport and we know you're doing radioads or do whatever big kind of advertising campaign it might be. In p l g, it comes a lot more down to authenticity. And again, like not coming across a someone who is just hawking product, but someone that's there to help your customer. Some categories are always going to have it tougher than others. When that is the case, from a prodif experience no what the product does for you,. i think you have to lean into, or it were,