
Sara Varni (Attentive & Twilio): PLG x Marketing
BUILD with Blake Bartlett
How Does the Rise of PLG Change Marketing?
P l g has a major impact on the channels that you're going to use as a marking organization. For ar modern marketer, how can youdo that in a way that still feels warm and engaging? Instead of being a selling event, they're more of an ennableman event where people want to get hands on with your product experts. So i think it just, it shifts the overall mix.
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