2min chapter

BUILD with Blake Bartlett cover image

Sara Varni (Attentive & Twilio): PLG x Marketing

BUILD with Blake Bartlett

CHAPTER

Pl G Transition for the First Time - What Advice Do You Have for Folks in That Position?

If you're trying to p l g again for the first time at your company, but your so or your peers are sceptical. What advice do you have for folks in that position? With all scenarios, you have to kind of walk before you run. Young people might say, ok, we've got to go big, bang, like you've got it. Either we're alitter all in in pog or we're not. And i'm more of a get in there, get some incremental resources, start with some small experiments, and then build from there.

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