Every trick Steve Jobs used to persuade in 68 minutes

Published in 1949, '1984' is a cautionary tale by George Orwell that explores the dangers of totalitarianism. The novel is set in a dystopian future where the world is divided into three super-states, with the protagonist Winston Smith living in Oceania, ruled by the mysterious and omnipotent leader Big Brother. Winston works at the Ministry of Truth, where he rewrites historical records to conform to the Party's ever-changing narrative. He begins an illicit love affair with Julia and starts to rebel against the Party, but they are eventually caught and subjected to brutal torture and indoctrination. The novel highlights themes of government surveillance, manipulation of language and history, and the suppression of individual freedom and independent thought.

This book is designed to help anyone who works with words improve their writing. It is structured over ten distinct lessons and includes classic and contemporary international examples of the best copywriting. The book features inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands, and worked examples that cover writing for digital, brand storytelling, and packaging copy. It also includes practical exercises to enhance persuasive writing skills.