The Art of Persuasion: Steve Jobs' Marketing Mastery

This chapter examines the persuasive strategies used by Steve Jobs in the tech industry to instill confidence and excitement among investors and consumers. It highlights key psychological principles such as the 'labour illusion' and 'anchoring' that Jobs leveraged during product launches like the iPod and iPhone, showcasing how these tactics enhanced perceived value. Through memorable branding and strategic pricing, Jobs created a powerful narrative that elevated Apple's products in the minds of potential buyers.