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Every trick Steve Jobs used to persuade in 68 minutes

Nudge

CHAPTER

Mastering Persuasion in Product Launches

This chapter explores the persuasive strategies employed during product launches, focusing on techniques like chunking and the impactful 'one more thing' reveal made famous by Steve Jobs. It highlights the significance of clarity, recency bias, and psychological principles in effectively communicating product value and enhancing audience retention.

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