The Persuasive Genius of Steve Jobs

This chapter examines Steve Jobs' mastery of psychological tactics to influence key figures in the tech industry. It highlights his use of techniques like 'sunk costs' and problem reframing in pivotal moments of collaboration and innovation, such as the founding of Apple and the creation of the iPod. Additionally, it discusses the cultural impact of the iconic '1984' Super Bowl advertisement and Jobs' skill in manipulating audience engagement through psychological principles.