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20min chapter
Every trick Steve Jobs used to persuade in 68 minutes
Nudge
The Persuasive Genius of Steve Jobs
This chapter examines Steve Jobs' mastery of psychological tactics to influence key figures in the tech industry. It highlights his use of techniques like 'sunk costs' and problem reframing in pivotal moments of collaboration and innovation, such as the founding of Apple and the creation of the iPod. Additionally, it discusses the cultural impact of the iconic '1984' Super Bowl advertisement and Jobs' skill in manipulating audience engagement through psychological principles.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode