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Marketing Over Coffee Marketing Podcast
Nataly Kelly, CMO of Zappi on Consumer Insights
Sep 27, 2024
Join Nataly Kelly, Chief Marketing Officer of Zappi and former HubSpot international marketing lead, as she shares her fascinating career journey from music to global marketing. She dives into how Zappi gathers and analyzes consumer insights, highlighting the role of AI in enhancing brand strategies. Kelly discusses the swift expansion into the Japanese market, the necessity of breaking down data silos for better decision-making, and the importance of localization in international marketing. Prepare for an insightful exploration of the evolving landscape of consumer insights!
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Quick takeaways
- Nataly Kelly illustrates how her diverse background in music and languages shaped her successful marketing strategies, particularly in international markets.
- Zappi's innovative platform empowers brands to continuously analyze consumer trends using AI, enabling adaptive marketing strategies for sustained growth.
Deep dives
Navigating Career Pathways in Marketing
Natalie Kelly shares her unique career trajectory, which began with a background in music composition and Spanish, before transitioning into the realm of marketing. Initially starting as a Spanish interpreter, she eventually moved into marketing roles within SaaS companies, culminating in leadership positions at HubSpot and Zappi. Her experience at HubSpot, particularly in the international market, showcased her ability to generate substantial growth through localization and cultural adaptation of marketing strategies. This journey illustrates the importance of leveraging diverse skills and experiences to excel in the marketing field.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode