Nataly Kelly, CMO of Zappi on Consumer Insights

Join Nataly Kelly, Chief Marketing Officer of Zappi and former HubSpot international marketing lead, as she shares her fascinating career journey from music to global marketing. She dives into how Zappi gathers and analyzes consumer insights, highlighting the role of AI in enhancing brand strategies. Kelly discusses the swift expansion into the Japanese market, the necessity of breaking down data silos for better decision-making, and the importance of localization in international marketing. Prepare for an insightful exploration of the evolving landscape of consumer insights!