Marketing Over Coffee Marketing Podcast

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […] The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.

Katie Robbert, CEO of Trust Insights and a data quality expert, shares her insights on the importance of clean data for effective AI strategies. She introduces the AI-ready data quality audit, explaining how it prevents costly AI project failures due to poor data. Katie emphasizes the need for data audits in AI planning and highlights the risks of AI-generated videos, stressing the importance of source verification. The conversation also touches on the challenges of outreach marketing tactics and the evolving landscape of AI in entertainment.

In this discussion, Alex Schultz, CMO and VP of analytics at Meta, dives into the evolution of digital marketing and the science behind it. He shares his early fascination with online marketing through a childhood paper airplane site. Alex reveals insights from his time at Facebook, emphasizing the importance of user data in ad measurement. He discusses the balance between targeted and untargeted advertising strategies, and highlights emerging trends like influencer partner ads in APAC. His new book reflects on foundational marketing principles, updated for the digital age.

Explore the hype around AI optimization and why much of it is seen as snake oil. Learn about the new changes in LinkedIn's ranking system and how the 360 Brew model affects content visibility. Discover practical tips for creators to engage with the algorithm through consistent language. The hosts also review the impressive features of AirPods Pro 3 and dive into the latest in portable projectors. Lastly, insights on how generative AI models are evolving and improving conversational capabilities take center stage!

Jay Schwedelson, an email marketing expert and founder of Guru Conference, shares his insights on the evolving landscape of email marketing and the impact of AI on deliverability. He discusses launching virtual events during COVID, emphasizing their sponsor-driven structure. Jay humorously debunks marketing myths, like the idea that frequency causes low engagement. He also previews Guru 2025, featuring celebrity guests, and shares his love for 'bad' reality TV while revealing his upcoming charity book for cancer research.

Dive into the fascinating world of AI browsers and their privacy trade-offs. Discover how podcasters navigate the tension between audience engagement and creative expression. Uncover the latest insights on GA4 and the shift towards first-party data analytics. Plus, hear about cutting-edge tech, including AirPods Pro 3 enhancements and the practical applications of 8K drones. With updates on the iPhone 17 and the privacy implications of smart glasses, this conversation is packed with thought-provoking topics.

Emeric Ernoult, CEO and founder of Agorapulse, shares insights on the evolution of social media management. He discusses emerging trends in social networks, including the rising importance of vertical video and LinkedIn. The conversation delves into the challenges entrepreneurs face, balancing bootstrapping with investment needs, and how AI is transforming business dynamics. Emeric also reflects on maintaining work-life balance, highlighting kite surfing as a passion. His journey embodies the spirit of innovation and adaptability in the digital landscape.

In this Marketing Over Coffee: Learn about Nano Banana, the AI Workshop, Pumpkin Spice and more! Direct Link to File Back to school and the sauna is closed Nano Banana is the new best at image generation and availible in Gemini Pumpkin Spice is Back! Join the workshop with Chris October 31 in London! 10:28 […] The post Image Generation, Branding, Editing Tools, and Billy Joel appeared first on Marketing Over Coffee Marketing Podcast.

Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of *Human-Centered Marketing*, delves into connecting with audiences through trust. She discusses the evolution of marketing from traditional funnels to a playground model that embraces consumer behavior's non-linear nature. Ashley also shares her journey in writing her book, balancing fitness with professional pursuits, and the shift towards thought leadership that prioritizes original ideas and community engagement in the age of AI. Her insights illuminate the future of human-centered marketing.

Get ready to dive into some exciting insights on happiness from an interview between Simon Sinek and Mo Gawdat. The hosts share their own vacation plans while teasing a future discussion on human-centered marketing. Plus, discover a recommendation for an engaging podcast that explores the depths of what truly makes us happy. Don't miss the buzz about generative AI principles that are shaping the marketing landscape!