In this Marketing Over Coffee: We look back at the highlights of the year and the most important episodes! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2024 As The Year of AI Do Ethics Matter Anymore? TikTok 7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Seth Godin on Stategy Gini Dietrich on PESO and the Post Truth World Tamsen Webster on Messaging From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview Crystal Carter on SEO 14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Omnicom buys Interpublic for 13.25B Next Wave – AI watching the screen and providing real time feedback Kasi Bruno on Gen Z Tom Webster on Podcasting Metatrend – The Rise of Content on Demand Alix McAlpine on Giphy Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com Dual GPS Chris 2X Owala Water Bottle Taylor Swift Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post 2024 Marketing Over Coffee Year In Review appeared first on Marketing Over Coffee Marketing Podcast.

This discussion zeroes in on the explosive rise in holiday shopping, revealing record-breaking sales figures. It dives into the evolving role of influencers in marketing and hints at the potential upheaval if Chrome becomes independent from Google. The integration of ads into AI language models raises intriguing questions about efficiency and bias. Additionally, Walmart’s Retail Media Network shows impressive profit contributions, while personal tech experiences, including frustrations with smart speakers, add a relatable touch to the conversation.

Discover the intriguing world of LinkedIn marketing strategies and the significant role of 'dwell time' in enhancing content visibility. Learn innovative insights on LinkedIn advertising and navigate the shifting landscape of social media with emerging platforms like Blue Sky. Dive into creative AI concepts that inspire marketing originality and explore the risks of deleting social accounts like Twitter. Finally, get tips on engaging content creation and year-end financial reflections that can boost your online presence.

In this Marketing Over Coffee: Tom Webster talks about his new book, A Little Guide to Building a Big Podcast Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Get your copy of The Audience Is Listening Since we last spoke… From Edison to Sounds Profitable Writing the book to answer "How do I grow my podcast?" Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Things that undermine the credibility of your surveying: margin of error and using percentages correctly Creating an avatar for your listener The Primary Audience versus Secondary and Tertiary Roles, Goals, Characters NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why more podcasts need to be taking advantage of offline marketing The services offered by Sounds Profitable Bringing the P-Zone! I’m Starting to Worry About This Black Box of Doom The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved! Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Audience is Listening appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact – Running on Anthropic Claude 8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Open AI O1 Model leak Nice Martech Overview of everything going on in LinkedIn MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing) MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!! Results from 54 Google Ad Experiments A Reddit Marketing Discussion that’s not trash 17:38 – 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker Martha Stewart, Agatha All Along, Kara Swisher’s Burn Book Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.

Dive into a heated feud between WordPress and WP Engine, exposing corporate drama and accusations of plugin cloning. Explore the rising role of AI in automating tasks while grappling with ethics and job displacement issues. Discover the latest digital tools transforming music creation, including a spotlight on Wix Studio and innovative home speaker systems. Enjoy lively discussions about music mixing for content creation, coupled with delightful Halloween treats and community engagement, all while gearing up for the new season of 'Lower Decks'.

Seth Godin, a bestselling author known for his profound insights on marketing, joins John Wall to discuss his latest book, *This is Strategy*. They explore the art of honest feedback in professional settings and the importance of empathy in marketing. Godin emphasizes that real learning stems from experience, not traditional inquiry. He delves into the interplay of luck and strategy, particularly in gaming, while advocating for gradual systemic change. The conversation also touches on the significance of creative approaches and independent decision-making in business.

Ravi Pratap, Co-founder and CTO of Uniqode, shares insights on the future of QR codes in marketing. He discusses how smartphone technology has fueled QR code adoption, especially during the pandemic. Pratap explains the advantages of QR codes over NFC technology, emphasizing their cost-effectiveness and ease of use. He also explores the transformation of business cards into digital formats through QR codes, enhancing efficiency and customer engagement. Dive into the evolving landscape of QR code applications and the impact on modern marketing strategies.

Tamsen Webster, an acclaimed author and TEDx speaker, discusses her latest work on lasting change and the principles of impactful communication. She emphasizes the difference between immediate marketing tactics and creating sustainable change. The conversation dives into the significance of internal motivation, crafting persuasive arguments based on Aristotle’s logic, and recognizing the intelligence of clients in communications. Tamsen also shares insights on how desire and structured messaging can enhance customer engagement and decision-making.

Discover the latest in AI voice technology and its marketing applications. Learn how synthetic voices can enhance user interfaces and the dramatic rise of AI tools in content creation. Explore the concept of virtual focus groups and AI agents for improved audience engagement. Dive into how AI impacts memory and historical narratives, raising questions about accuracy. Plus, enjoy some lighthearted Halloween stories and key marketing event announcements!