Marketing Over Coffee Marketing Podcast

In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […] The post Live From Boston at MarketingProfs B2B! appeared first on Marketing Over Coffee Marketing Podcast.

Discover the recent global rollout of Google Opal and its integration within the Google ecosystem. Learn how new mathematical techniques could potentially make AI 200 times cheaper, altering the landscape for AI investment. Delve into innovative email marketing strategies, including the fascinating concept of analyzing a million unread emails. Plus, explore the rise of virtual events that leverage celebrity draws for enhanced engagement. Tune in for tech reviews on earbuds and portable chargers, alongside holiday gift recommendations!

In this Marketing Over Coffee: Learn about big branding campaigns vs always on, ad tech, generative ads and more! Direct Link to File Chloe is Spotify’s Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising. Starting […] The post Chloe Wix Of Spotify On Building An Ad Platform For The Future appeared first on Marketing Over Coffee Marketing Podcast.

Alyson Griffin, Head of Marketing at State Farm, has an impressive background leading marketing at major tech giants like HP and Intel. In this conversation, she delves into the intriguing evolution of Jake from State Farm and how gaming fits into passion-driven marketing. Alyson highlights the importance of cultural relevance, discussing how State Farm harnesses moments like NFTs and celebrity events to capture attention. She also shares insights on the adoption of AI in marketing and recommends resources for those wanting to explore co-intelligence.

In this Marketing Over Coffee: Busy putting out fires, see you next week! Direct Link to File The AI Ready Strategist course is now available! Ask for more at Analytics for Marketers! Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up […] The post Dumpster Fire aka Skip Week appeared first on Marketing Over Coffee Marketing Podcast.

Katie Robbert, CEO of Trust Insights and a data quality expert, shares her insights on the importance of clean data for effective AI strategies. She introduces the AI-ready data quality audit, explaining how it prevents costly AI project failures due to poor data. Katie emphasizes the need for data audits in AI planning and highlights the risks of AI-generated videos, stressing the importance of source verification. The conversation also touches on the challenges of outreach marketing tactics and the evolving landscape of AI in entertainment.

In this discussion, Alex Schultz, CMO and VP of analytics at Meta, dives into the evolution of digital marketing and the science behind it. He shares his early fascination with online marketing through a childhood paper airplane site. Alex reveals insights from his time at Facebook, emphasizing the importance of user data in ad measurement. He discusses the balance between targeted and untargeted advertising strategies, and highlights emerging trends like influencer partner ads in APAC. His new book reflects on foundational marketing principles, updated for the digital age.

Explore the hype around AI optimization and why much of it is seen as snake oil. Learn about the new changes in LinkedIn's ranking system and how the 360 Brew model affects content visibility. Discover practical tips for creators to engage with the algorithm through consistent language. The hosts also review the impressive features of AirPods Pro 3 and dive into the latest in portable projectors. Lastly, insights on how generative AI models are evolving and improving conversational capabilities take center stage!

Jay Schwedelson, an email marketing expert and founder of Guru Conference, shares his insights on the evolving landscape of email marketing and the impact of AI on deliverability. He discusses launching virtual events during COVID, emphasizing their sponsor-driven structure. Jay humorously debunks marketing myths, like the idea that frequency causes low engagement. He also previews Guru 2025, featuring celebrity guests, and shares his love for 'bad' reality TV while revealing his upcoming charity book for cancer research.

Dive into the fascinating world of AI browsers and their privacy trade-offs. Discover how podcasters navigate the tension between audience engagement and creative expression. Uncover the latest insights on GA4 and the shift towards first-party data analytics. Plus, hear about cutting-edge tech, including AirPods Pro 3 enhancements and the practical applications of 8K drones. With updates on the iPhone 17 and the privacy implications of smart glasses, this conversation is packed with thought-provoking topics.