Explore the latest trends in marketing and technology, including insights on AI's impact for 2025. Discover the need for brand safety in social media, especially with Reddit's new initiatives. Get practical tips on tracking AI traffic using Google Analytics. Dive into the exciting innovations showcased at CES, from a rollable laptop to groundbreaking gadgets. Plus, learn about improvements in home entertainment systems and audio quality that are reshaping our viewing experiences.

In this engaging conversation, Eric Lindroos, an Account Executive at Mobly with a background at Gong.io, shares insights on revolutionizing lead collection. He discusses moving beyond traditional methods like badge swipes to innovative solutions leveraging optical character recognition. Eric emphasizes the significance of automating data management for efficiency and highlights the 'Enrichment Waterfall' that utilizes 22 data providers. He also touches on personal career shifts and how technology is reshaping marketing strategies for events.

Mike Gerholdt, leader of the Salesforce Administrators Podcast, shares his extensive knowledge on CRM and the evolution of Salesforce administration. He discusses how admins have transitioned from mere system operators to key players in business operations. The conversation highlights the rise of AI, comparing predictive and generative models, and how tools like Wix Studio enhance productivity. Mike also reflects on podcasting's evolution, hinting at future trends, including video integration and the impact of AI on content creation.

In this Marketing Over Coffee: Gift giving, holiday movies and more to kick off the season with Katie Robbert! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite When do you stop giving gifts? Gift project management John and Katie both admit they don’t have their card game together 7:43 – 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! AI Holiday Music Join us over in AfM NPR Holiday Movie Roundup The Best Holiday Movie is Holly Star 15:17 – 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Lindsay Lohan back with Our Little Secret Single All The Way Jack Black in Dear Santa Red One Five Nights at Freddies Raspberry Pie – All I Want For Christmas (Is A Disco Lady) Pet Friendly Holiday Music John’s First Class Christmas Playlist Dogs love Bluey Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Marketing Over Coffee Holiday Special! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: We look back at the highlights of the year and the most important episodes! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2024 As The Year of AI Do Ethics Matter Anymore? TikTok 7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Seth Godin on Stategy Gini Dietrich on PESO and the Post Truth World Tamsen Webster on Messaging From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview Crystal Carter on SEO 14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Omnicom buys Interpublic for 13.25B Next Wave – AI watching the screen and providing real time feedback Kasi Bruno on Gen Z Tom Webster on Podcasting Metatrend – The Rise of Content on Demand Alix McAlpine on Giphy Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com Dual GPS Chris 2X Owala Water Bottle Taylor Swift Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post 2024 Marketing Over Coffee Year In Review appeared first on Marketing Over Coffee Marketing Podcast.

This discussion zeroes in on the explosive rise in holiday shopping, revealing record-breaking sales figures. It dives into the evolving role of influencers in marketing and hints at the potential upheaval if Chrome becomes independent from Google. The integration of ads into AI language models raises intriguing questions about efficiency and bias. Additionally, Walmart’s Retail Media Network shows impressive profit contributions, while personal tech experiences, including frustrations with smart speakers, add a relatable touch to the conversation.

Discover the intriguing world of LinkedIn marketing strategies and the significant role of 'dwell time' in enhancing content visibility. Learn innovative insights on LinkedIn advertising and navigate the shifting landscape of social media with emerging platforms like Blue Sky. Dive into creative AI concepts that inspire marketing originality and explore the risks of deleting social accounts like Twitter. Finally, get tips on engaging content creation and year-end financial reflections that can boost your online presence.

In this Marketing Over Coffee: Tom Webster talks about his new book, A Little Guide to Building a Big Podcast Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Get your copy of The Audience Is Listening Since we last spoke… From Edison to Sounds Profitable Writing the book to answer "How do I grow my podcast?" Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Things that undermine the credibility of your surveying: margin of error and using percentages correctly Creating an avatar for your listener The Primary Audience versus Secondary and Tertiary Roles, Goals, Characters NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why more podcasts need to be taking advantage of offline marketing The services offered by Sounds Profitable Bringing the P-Zone! I’m Starting to Worry About This Black Box of Doom The Greatest Yacht Rock Playlist on Earth – Capt. Tom and Capt. John Approved! Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Audience is Listening appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact – Running on Anthropic Claude 8:15 – 9:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Open AI O1 Model leak Nice Martech Overview of everything going on in LinkedIn MarketingProfs Preview: Katie and Chris doing a full day session on AI for Analytics, also past guests Rand Fishkin (Great Expectations, Lost and Founder), and Nancy Harhut (Using Behavioral Science in Marketing) MarketingProfs Cocktail Hour Tarot Readings with Chris Returns!! Results from 54 Google Ad Experiments A Reddit Marketing Discussion that’s not trash 17:38 – 19:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Matter 1.4 Standards for Smart Homes, Siri gets smarter, and John jury rigs a subwoofer to his Bose TV Speaker Martha Stewart, Agatha All Along, Kara Swisher’s Burn Book Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post MarketingProfs B2B Pre-Show appeared first on Marketing Over Coffee Marketing Podcast.

Dive into a heated feud between WordPress and WP Engine, exposing corporate drama and accusations of plugin cloning. Explore the rising role of AI in automating tasks while grappling with ethics and job displacement issues. Discover the latest digital tools transforming music creation, including a spotlight on Wix Studio and innovative home speaker systems. Enjoy lively discussions about music mixing for content creation, coupled with delightful Halloween treats and community engagement, all while gearing up for the new season of 'Lower Decks'.