Marketing Over Coffee Marketing Podcast

They dig into feature engineering for survey data and using AI to enrich job titles and domains. They debate prompt-injection tactics called context bombing and the tradeoffs for censorship. They cover privacy risks around smart glasses and a HubSpot data-sharing controversy. They also touch on AI-created music and games, plus clever geek gear ideas.

Ian Kahn, PwC partner who led Salesforce consulting and drives customer and commercial excellence. Samrat Sharma, PwC strategy partner with 20+ years in growth and brand strategy. They talk about PwC’s Salesforce partnership and AI-driven value creation. They cover measuring marketing’s financial impact, orchestrating front-office operations, and connecting spend across the customer journey.

They unpack new Claude model releases and the return of Fable. They debate agentic models, token costs, and designing workflows that split planning from execution. They argue GEO/AEO changes are killing listicles and boosting local relevancy. They review Meta’s problematic glasses, practical gadgets like a USB tire inflator, and audio gear and mic tech.

In this Marketing Over Coffee: The CMO Agentforce Applications talks about everything Agentic, Marketing Guilds, Data Quality and more! Direct Link to File Starting out by hanging with the cool Aunt who works at Apple IBM to LivePerson to Salesforce The Classic IBM training ground, then off to launch Curiously Human at LivePerson Reinventing everything […] The post Salesforce CMO Amber Armstrong at Connections 2026! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn why an AI gets taken offline, how agentic features change SaaS, getting better business travel food, and more!! Direct Link to File Fable gets pulled? Claude to Haiku to Sonnet to Opus Is Fable that much better by eating a lot more tokens? New York’s Synthetic Performer Disclosure Law and California SB-942 […] The post Now with More Synthetic Performers and Less Fable! appeared first on Marketing Over Coffee Marketing Podcast.

Andrew Chang, CMO at UChicago Medicine, leads digital transformation and patient engagement with Salesforce and AI. He traces a path from pre-med to airlines, UPS, and healthcare. Topics include building a patient Data 360, going all-in on AI and AgentForce for chat/voice/SMS, seven high-impact AI use cases, and operational integrations like parking and wait-time alerts.

Katie Robbert, CEO and co-founder of Trust Insights and marketing analytics and AI specialist. She discusses putting Claude Cowork to work for CRM and analytics connectors. She explains automating website updates, generating branded HTML and PowerPoint skills, and scheduling agentic tasks to deliver regular reports and enable teams.

In this Marketing Over Coffee: Learn about Google IO, Hackers, DJI Hardware and more!! Direct Link to File The joy of hauling window unit air conditioners Google IO Highlights Google Search is now AI Search – and it’s pulling all your personal data Glasses – Project Aura with Samsung, Gentile Monster and Warby Parker Search […] The post Google Changes Everything appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Talking with Paul Ruscoe, VP Marketing Intelligence at Incubeta on how and why companies grow, and the challenge of effectively putting your budget to work! Direct Link to File Passing up on space and spying and going to the big agencies to start (Omnicom, Publicis, Ogilvy) Over 20 years for […] The post Paul Ruscoe on Having the Difficult Discussions About Growth appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the latest in AI, running models at home, Nutella, and more!! Direct Link to File Cowork continues tearing it up TI’s 5 Levels of AI Paperclip at Level 5 Nvidia DGX Spark with Quen 3.6 and Claude Cowork Anthropic partners with SpaceX for compute 10:50 – 12:25 Incubeta: […] The post Return of Tin Foil Hat! appeared first on Marketing Over Coffee Marketing Podcast.