Marketing Over Coffee Marketing Podcast

Discover how recent tariff changes are reshaping supply chains and business operations. Learn to leverage generative AI for improved business continuity. Dive into optimizing websites for AI searches with new standards like LLMS.txt. Explore the challenges of tracking AI-driven traffic with Google Analytics and the impact of AI on click-through rates. Engage with strategic marketing insights and hear about innovative frameworks like PRISM. Plus, enjoy light-hearted anecdotes about culinary experiments and audio upgrades.

In this Marketing Over Coffee: Phyllis gives us the tour of the industry and Pete & Gerry’s Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting in consulting and then going in-house to lead branding Working with a purpose-based, mission-backed brand 300 family farms nationwide – a million eggs a day Pete & Gerry’s also includes the Nellie’s brand of both eggs and butter Caged vs. Cage Free vs. Free Range vs. Pasture Raised 9:02 – 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Some states have gone as far as outlawing caged eggs The challenge of educating grocery shoppers Monitoring the customer experience Follow Pete & Gerry’s on Instagram! 20:36 – 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Why avian flu is so devastating to caged hen factories Balancing biodiversity with product consistency B Corp Certified Nature’s Protein Bar The consumer trend of rise of choosing the single ingredient Cottage cheese in scrambled eggs BEFORE cooking Pete & Gerry’s and Nellie’s Recipies Jammy Eggs Phyllis on LinkedIn Book Reccos: The Myth of the Nice Girl and Building Strong Brands Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Outside Story of Eggs from CMO Phyllis Rothschild! appeared first on Marketing Over Coffee Marketing Podcast.

Discuss the whirlwind surrounding TikTok's shutdown and return amid ongoing debates over data privacy. Explore the lack of cohesive data protection laws in the U.S., while over 137 countries have enacted them. Delve into how AI tools analyze the impact of legislation on privacy rights. Meet DeepSeek, a rising AI competitor from China, and consider the implications for U.S. firms. Tune in for insights on upgrading car tech and the latest marketing events shaping the industry!

In this Marketing Over Coffee: Victoria Lozano, EVP Marketing at Crayola, talks with us about the power of creativity for kids! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Leading at the big brands – coming out of NYU Stearn and going to Pfizer, Cadbury and then Crayola Driving the brand, and growing the business Child creativity as a life skill The brand revolving around products, experiences, and content Creativity Week! Reaching 8.5 million children, over 100 countries, in their 4th year! (Sign up here!) Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Running the program via email to eliminate all the logistical headaches Matthew McConaughey, Jennifer Aniston, Mo Willems and more Research on the relationship between creativity and confidence Adaptive learning supplies so everyone can develop creativity NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Inside Out 2 Victoria on LinkedIn Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post Crayola Creativity Week 2025! appeared first on Marketing Over Coffee Marketing Podcast.

Explore the latest trends in marketing and technology, including insights on AI's impact for 2025. Discover the need for brand safety in social media, especially with Reddit's new initiatives. Get practical tips on tracking AI traffic using Google Analytics. Dive into the exciting innovations showcased at CES, from a rollable laptop to groundbreaking gadgets. Plus, learn about improvements in home entertainment systems and audio quality that are reshaping our viewing experiences.

In this engaging conversation, Eric Lindroos, an Account Executive at Mobly with a background at Gong.io, shares insights on revolutionizing lead collection. He discusses moving beyond traditional methods like badge swipes to innovative solutions leveraging optical character recognition. Eric emphasizes the significance of automating data management for efficiency and highlights the 'Enrichment Waterfall' that utilizes 22 data providers. He also touches on personal career shifts and how technology is reshaping marketing strategies for events.

Mike Gerholdt, leader of the Salesforce Administrators Podcast, shares his extensive knowledge on CRM and the evolution of Salesforce administration. He discusses how admins have transitioned from mere system operators to key players in business operations. The conversation highlights the rise of AI, comparing predictive and generative models, and how tools like Wix Studio enhance productivity. Mike also reflects on podcasting's evolution, hinting at future trends, including video integration and the impact of AI on content creation.

In this Marketing Over Coffee: Gift giving, holiday movies and more to kick off the season with Katie Robbert! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite When do you stop giving gifts? Gift project management John and Katie both admit they don’t have their card game together 7:43 – 8:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! AI Holiday Music Join us over in AfM NPR Holiday Movie Roundup The Best Holiday Movie is Holly Star 15:17 – 16:48 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Lindsay Lohan back with Our Little Secret Single All The Way Jack Black in Dear Santa Red One Five Nights at Freddies Raspberry Pie – All I Want For Christmas (Is A Disco Lady) Pet Friendly Holiday Music John’s First Class Christmas Playlist Dogs love Bluey Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post The Marketing Over Coffee Holiday Special! appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: We look back at the highlights of the year and the most important episodes! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 2024 As The Year of AI Do Ethics Matter Anymore? TikTok 7:40 – 8:27 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to! Seth Godin on Stategy Gini Dietrich on PESO and the Post Truth World Tamsen Webster on Messaging From Trust Insights: Synthetic Focus Groups, ICP and 5P – Katie Robbert Interview Crystal Carter on SEO 14:39 – 16:09 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth. Omnicom buys Interpublic for 13.25B Next Wave – AI watching the screen and providing real time feedback Kasi Bruno on Gen Z Tom Webster on Podcasting Metatrend – The Rise of Content on Demand Alix McAlpine on Giphy Saul Colt on Electric Porsches Voitures extravert at TheBestElectric911.com Dual GPS Chris 2X Owala Water Bottle Taylor Swift Join us over in AfM Sign up for the text line: 1-617-812-5494 Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie Sign up for the Marketing Over Coffee Newsletter to get early access! Our theme song is Mellow G by Fonkmasters The post 2024 Marketing Over Coffee Year In Review appeared first on Marketing Over Coffee Marketing Podcast.

This discussion zeroes in on the explosive rise in holiday shopping, revealing record-breaking sales figures. It dives into the evolving role of influencers in marketing and hints at the potential upheaval if Chrome becomes independent from Google. The integration of ads into AI language models raises intriguing questions about efficiency and bias. Additionally, Walmart’s Retail Media Network shows impressive profit contributions, while personal tech experiences, including frustrations with smart speakers, add a relatable touch to the conversation.