7min chapter

Marketing Over Coffee Marketing Podcast cover image

Nataly Kelly, CMO of Zappi on Consumer Insights

Marketing Over Coffee Marketing Podcast

CHAPTER

Navigating Consumer Insights with Zappi

This chapter explores the innovative platform at Zappi for gathering and analyzing consumer data, allowing brands to adapt to market trends effectively. It highlights the benefits of a centralized research system, the functionalities of pre-built surveys, and the role of AI in enhancing product development and brand performance analysis.

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