Nataly Kelly, CMO of Zappi on Consumer Insights
Marketing Over Coffee Marketing Podcast
00:00
Navigating Consumer Insights with Zappi
This chapter explores the innovative platform at Zappi for gathering and analyzing consumer data, allowing brands to adapt to market trends effectively. It highlights the benefits of a centralized research system, the functionalities of pre-built surveys, and the role of AI in enhancing product development and brand performance analysis.
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Transcript
