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3min chapter
Nataly Kelly, CMO of Zappi on Consumer Insights
Marketing Over Coffee Marketing Podcast
Navigating Market Research Budgets and Insights Teams
This chapter examines how companies evolve their market research initiatives as they grow, highlighting the correlation between budget increases and the formation of dedicated insights teams. It also explores the different client types served across various industries and the necessity of resource allocation for effective data use.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode