In this conversation, Nataly Kelly, CMO at Zappi and author on global marketing, shares her insights on making brands resonate in diverse markets. She emphasizes the importance of flexible localization strategies tailored to local audiences. Nataly discusses hiring for potential and maintaining work-life balance. The complexities of language localization and the strategic partnership between marketing ops and RevOps play crucial roles in successful global expansion. She also offers tips on navigating platform algorithms and owning email lists for improved engagement.

Join Nataly Kelly, Chief Marketing Officer of Zappi and former HubSpot international marketing lead, as she shares her fascinating career journey from music to global marketing. She dives into how Zappi gathers and analyzes consumer insights, highlighting the role of AI in enhancing brand strategies. Kelly discusses the swift expansion into the Japanese market, the necessity of breaking down data silos for better decision-making, and the importance of localization in international marketing. Prepare for an insightful exploration of the evolving landscape of consumer insights!