MarTech Podcast ™ // Marketing + Technology = Business Growth How To Encode Your Brand Voice Into AI Tools
May 12, 2025
Nataly Kelly, CMO of Zappi and co-author of 'Brand Global Adapt Local', dives into how brands can align their unique voice with AI tools. She discusses the strategic steps to document brand values and create style guides that ensure authenticity in AI-generated content. Nataly shares her journey from ghostwriting to using AI for genuine communication, emphasizing the necessity of human editing to maintain quality. Additionally, she explores the balance of AI integration and personal connection in marketing for effective audience engagement.
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AI Content Needs Context
- Generic AI content loses a brand's unique voice without context.
- Connecting data, research, and copywriting preserves authentic brand messaging.
Discover Your Unique Brand Voice
- Boil down your brand voice to core values and mission.
- Use feedback to discover your unique writing tone and adjust accordingly.
Train AI with Clear Brand Guidelines
- Provide AI tools with clear examples of on-brand and off-brand language.
- Use specific lists, do's and don'ts, and train AI continuously for consistency.