Brand Global Adapt Local

Book •

Mentioned by

Mentioned as a book that they wrote about growing business and brand value internationally.

Mentioned by

Benjamin Shapiro

Nataly Kelly

's fourth book, focusing on adapting global brands to local markets.

Mentioned by

Benjamin Shapiro

as the author of the book, and discussed in the context of global marketing strategies.

Mentioned by

Benjamin Shapiro

as the author of the book, and discussed in relation to culturally intelligent marketing.

Mentioned by

Benjamin Shapiro

as the author of the book being discussed in the podcast.

Mentioned by

Benjamin Shapiro

as the author of the book, and discussed in the context of international marketing strategies.

Mentioned by

Benjamin Shapiro

as the author of the book, and details about her career are shared.

Mentioned as the book co-authored by

Nataly Kelly

and

Katherine Melchior Ray

about building brand value across cultures.

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