MarTech Podcast ™ // Marketing + Technology = Business Growth Is Influencer Marketing Just A Trend?
Apr 3, 2025
Katherine Melchior Ray dives into the vibrant world of influencer marketing, questioning if it's merely a passing trend or a sustainable strategy. She highlights its growing significance in engaging global audiences and informs on how it reshapes brand strategies. The discussion also touches on the role of AI in understanding consumer behavior across diverse markets, emphasizing the need for human insight to navigate this complex landscape. Tune in for a captivating look at the future of marketing and brand connection!
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Episode notes
AI for Consumer Research
- Use AI as a first step to understand consumer behaviors in new markets.
- Apply necessary guardrails and context, as AI often lacks these crucial elements.
AI's Contextual Limitations
- AI excels at many tasks but struggles with context, requiring human intervention.
- Verify AI-generated insights, as they can sometimes be inaccurate or misleading.
AI for Podcasting Research
- Benjamin Shapiro uses AI for podcasting research, including consumption behaviors and production.
- He emphasizes the importance of fact-checking AI-generated reports due to potential inaccuracies.
