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MarTech Podcast ™ // Marketing + Technology = Business Growth
Diversifying Into SMS Marketing For Customer Engagement
Apr 2, 2025
Katherine Melchior Ray discusses the rise of SMS marketing as a powerful tool for customer engagement. She highlights how this approach can create personalized connections with audiences. The conversation also touches on the importance of cultural intelligence in developing effective global marketing strategies. Emphasizing local leadership, the discussion reveals how well-trained local teams can boost collaboration and shared values across diverse markets.
05:53
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Quick takeaways
- Incorporating SMS marketing strategies can significantly enhance customer engagement by offering personalized connections with target audiences.
- Understanding cultural intelligence and utilizing local insights is crucial for crafting effective global marketing campaigns that resonate with diverse customer segments.
Deep dives
Cultural Intelligence in Marketing
Cultural intelligence plays a crucial role in global marketing success, emphasizing the importance of understanding diverse customer segments. The podcast highlights the necessity for marketing teams to integrate local knowledge with global strategies, enabling them to craft culturally relevant campaigns. This approach not only enhances customer engagement but also fosters stronger connections with audiences across different regions. By blending local insights with a unified global vision, brands can effectively navigate the complexities of international markets.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode