MarTech Podcast ™ // Marketing + Technology = Business Growth Diversifying Into SMS Marketing For Customer Engagement
Apr 2, 2025
Katherine Melchior Ray discusses the rise of SMS marketing as a powerful tool for customer engagement. She highlights how this approach can create personalized connections with audiences. The conversation also touches on the importance of cultural intelligence in developing effective global marketing strategies. Emphasizing local leadership, the discussion reveals how well-trained local teams can boost collaboration and shared values across diverse markets.
Chapters
Books
Transcript
Episode notes
