MarTech Podcast ™ // Marketing + Technology = Business Growth

Game Plan For Leveraging Data Analytics To Drive Marketing Decisions

Apr 4, 2025
Katherine Melchior Ray dives into leveraging data analytics to boost marketing strategies. She emphasizes understanding consumer behaviors for competitive edge. The discussion includes how to use the CAGE framework for international marketing by considering cultural insights. Additionally, the podcast stresses the necessity of adapting marketing approaches to diverse consumer behaviors and the value of thorough market research. Overall, it's a guide to making smarter data-driven marketing decisions.
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1
Strategizing International Marketing Through Data and Cultural Insights
00:00 • 4min
2
Understanding Consumer Diversity in Global Marketing Strategies
04:26 • 2min