4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Game Plan For Leveraging Data Analytics To Drive Marketing Decisions

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Strategizing International Marketing Through Data and Cultural Insights

This chapter focuses on using data analytics to effectively access international markets by employing the CAGE framework. It highlights the significance of understanding cultural and economic factors as well as analyzing customer demographics to tailor strategies for different regions.

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