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12min chapter
Nataly Kelly, CMO of Zappi on Consumer Insights
Marketing Over Coffee Marketing Podcast
Transforming Consumer Insights
This chapter explores the challenges companies face in centralizing consumer insights and emphasizes the need to break down data silos for better decision-making. It highlights the collaborative effort behind a forthcoming book, 'Brand Global Adapt Global,' aimed at improving insights strategies, with contributions from industry leaders. The discussion also touches on the evolving role of AI in marketing, along with personal recommendations for music and entertainment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode