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Blackberry's Dismissal of iPhone
- Blackberry dismissed the iPhone's lack of a physical keyboard and flash support in 2010.
- They believed these features were essential, citing record shipments and criticizing Apple's 'distortion field'.
Technological Change and Company Success
- Companies fail when technological change devalues their existing competencies.
- They succeed when new technologies enhance them, as Apple did with the iPhone.
Blackberry's Customer Feedback Flaw
- Blackberry surveyed customers, who favored physical keyboards, leading to their misjudgment of the touchscreen's potential.
- This illustrates the flaw in relying solely on existing customer feedback for disruptive innovations.