Bookworm

11: The Innovator’s Dilemma by Clayton M. Christensen

Oct 12, 2016
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ANECDOTE

Blackberry's Dismissal of iPhone

  • Blackberry dismissed the iPhone's lack of a physical keyboard and flash support in 2010.
  • They believed these features were essential, citing record shipments and criticizing Apple's 'distortion field'.
INSIGHT

Technological Change and Company Success

  • Companies fail when technological change devalues their existing competencies.
  • They succeed when new technologies enhance them, as Apple did with the iPhone.
ANECDOTE

Blackberry's Customer Feedback Flaw

  • Blackberry surveyed customers, who favored physical keyboards, leading to their misjudgment of the touchscreen's potential.
  • This illustrates the flaw in relying solely on existing customer feedback for disruptive innovations.
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