
11: The Innovator’s Dilemma by Clayton M. Christensen
Bookworm
Is It a Super Cub, or a Bike?
Big firms, at least in the book, what he was saying they have a plan to execute based on meeting the needs of their specific customers. The steel industry was another nother example, where people didn't want this lower quality steel. And i think that that's a really important distinction. He talks about plans to learn, verses plans to execute.
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