Is It Disruptive Technology?

Apple is in the business of disruptive technology, you know, that's what they do. They understand that if you just get caught and consistently making one thing a little bit better each time, that's not where things land in the long run. And this is the thing that apple is good at, is there they're ok taking the risk and dealing with a litle bit of heartache up front. But how have they been able to maintain that? How everything clayton christianson talks about inside the book, the problems with the large organizations,. Apple has to deal with those, but somehow they're still able to embrace those destruptive technology.