
11: The Innovator’s Dilemma by Clayton M. Christensen
Bookworm
Rebar Is at the Bottom of the Market
Rebar is at the bottom of the market cause no one cares what's in it. A top level of steel industries can be sheep metal because it has to be ritinly smooth and smooth and pure. And so i think there's a lot of markets that can be discovered that way, where you enter in almost below the market that currently exists. Then you just kind of try some things, figure some things out. Maybe you've only got like one or two places where this really is a fit, but then from there you can find a much wider market through trial and error.
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