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11: The Innovator’s Dilemma by Clayton M. Christensen

Bookworm

CHAPTER

Apple Navigates Disruptive Technology

Apple has this own weird way of making their entire business nothing but disruptive technology. Their ultimate goal is to build an eco system, and that's what they're trying to do. Every time they enter a new what we're calling a disruptive technology, it's not any different than what they have done in the past. The rumors about an apple car are based on how they've kind of pivoted from green initiatives to electric cars.

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