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The Six Figure Author Experiment Podcast
Episode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word Media
May 27, 2024
Mike Hourigan from Written Word Media discusses promo stacking, newsletter growth, and book marketing tools with Lee and Russell. They delve into maximizing marketing strategies, testing book blurbs, and covers, utilizing promo stacking for book marketing success, and boosting book rankings through strategic advertising. The conversation emphasizes the importance of engaging with a loyal fanbase and effective book launch promotion strategies.
01:09:47
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Quick takeaways
- Developing an engaged email list is crucial for authors to communicate directly with their audience and boost book sales.
- Utilizing promo stacking before a book launch can increase visibility, boost retailer platform ranking, and attract retailer support for marketing promotions.
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Understanding Written Word Media's Services
Written Word Media provides a range of book marketing tools for indie authors, including managed Facebook and Amazon ads, email promos, and newsletter sponsorships. Their services aim to help authors sell more books, grow their readerships, and establish their author brand. With a decade of experience and over five email promo sites, Written Word Media continuously launches new products and services each year to support authors in navigating book marketing with less intimidation.
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