

Episode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word Media
6 snips May 27, 2024
Mike Hourigan from Written Word Media discusses promo stacking, newsletter growth, and book marketing tools with Lee and Russell. They delve into maximizing marketing strategies, testing book blurbs, and covers, utilizing promo stacking for book marketing success, and boosting book rankings through strategic advertising. The conversation emphasizes the importance of engaging with a loyal fanbase and effective book launch promotion strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Maximizing Marketing Strategies for Authors
02:46 • 11min
Strategies for Testing Book Blurbs and Covers for Effective Marketing
13:25 • 3min
Mastering Promo Stacking for Book Marketing Success
16:39 • 18min
Maximizing Book Rankings with Promo Stacking
34:46 • 16min
Maximizing Book Sales Through Strategic Advertising
50:39 • 5min
Strategies for Successful Book Launch Promotion
55:42 • 11min
Valuing Book Love and Effective Marketing Strategies
01:07:02 • 3min