Maximizing Book Rankings with Promo Stacking

The chapter explores the strategy of promo stacking to boost book rankings on platforms like Amazon, emphasizing the importance of consistent performance over multiple days. It discusses planning marketing strategies in advance to leverage preorder and launch phases, highlighting the benefits of coordinating promotions and utilizing newsletter swaps for maximum visibility. The conversation also touches on investing in book promotions, utilizing series promos, and testing reader reach ads on platforms like Facebook and Amazon to optimize marketing strategies for book launches.