Episode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word Media
The Six Figure Author Experiment Podcast
00:00
Maximizing Book Sales Through Strategic Advertising
The chapter delves into the effective strategy of reinvesting funds in advertising to boost book sales by adapting marketing approaches and utilizing affordable means like Written Word Media. It discusses the significance of promo stacking, understanding click-through rates, and genre targeting, along with insights on setting personal benchmarks for campaign success and leveraging Limelight for increased book visibility.
Transcript
Play full episode
