Episode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word Media
The Six Figure Author Experiment Podcast
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Mastering Promo Stacking for Book Marketing Success
The chapter delves into the technique of 'promo stacking' in book marketing, utilizing AI tools like Chad GPT to optimize book blurbs and covers. It emphasizes the need for continuous testing to improve click-through rates and discusses strategies for choosing the right books to focus promotional efforts on. Additionally, the chapter explores pricing strategies, collaborative promotional efforts, engaging readers, and the importance of building and engaging with a loyal fanbase through newsletters.
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