Episode 4 - WTF is “promo stacking” and why do we care? with Mike Hourigan from Written Word Media
The Six Figure Author Experiment Podcast
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Strategies for Successful Book Launch Promotion
This chapter delves into effective strategies for book launch promotion, emphasizing promo stacking and leveraging various marketing channels like newsletters and Facebook ads. The goal is to attract a wide audience and generate sustained book sales through data-driven decision-making. The discussion highlights the importance of planning a large, impactful launch and investing in marketing efforts for successful outcomes.
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