Mike Hourigan

Mike Hourigan from Written Word Media discusses promo stacking, newsletter growth, and book marketing tools with Lee and Russell. They delve into maximizing marketing strategies, testing book blurbs, and covers, utilizing promo stacking for book marketing success, and boosting book rankings through strategic advertising. The conversation emphasizes the importance of engaging with a loyal fanbase and effective book launch promotion strategies.

Joe Solari, Managing Director of Author Nation, joins Mike Hourigan from Written Word Media to discuss the evolving landscape of book marketing. They share insights on enhancing discoverability through innovative strategies like email subscriber lists and series promotions. The duo emphasizes the value of audience engagement, leveraging data, and adapting to AI in publishing. They also highlight creative tools for promotions and the emerging importance of short-form videos, all aimed at helping authors navigate the challenges of modern marketing.