

Written Word Media
Aug 29, 2024
Joe Solari, Managing Director of Author Nation, joins Mike Hourigan from Written Word Media to discuss the evolving landscape of book marketing. They share insights on enhancing discoverability through innovative strategies like email subscriber lists and series promotions. The duo emphasizes the value of audience engagement, leveraging data, and adapting to AI in publishing. They also highlight creative tools for promotions and the emerging importance of short-form videos, all aimed at helping authors navigate the challenges of modern marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 4min
Building an Engaged Reader Base
03:47 • 9min
Harnessing Creative Tools for Effective Audience Engagement
13:03 • 2min
Navigating Modern Book Marketing
14:45 • 14min
Navigating Modern Book Marketing Strategies
29:12 • 3min
Navigating Change in Publishing
31:48 • 7min
Maximizing Book Series Promotions
38:34 • 5min
Innovative Marketing Solutions for Authors
43:28 • 3min