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Written Word Media

Author Nation: State of the Nation

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Navigating Modern Book Marketing

This chapter explores the shift from traditional to modern marketing techniques in the book industry, emphasizing the advantages of short-form videos for romance authors. It addresses the challenges authors face in balancing creative output with effective marketing strategies, highlighting the importance of knowing when to delegate tasks. Additionally, the chapter discusses the collaboration between content creators and established authors to enhance promotional effectiveness and navigate the evolving landscape of book sales.

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