Joe Solari, managing director of Author Nation, helps authors succeed by balancing creativity with business. He shares insights on maintaining a sustainable author career and the importance of diversifying income sources. Joe discusses how to navigate social media while achieving business goals and emphasizes the value of live engagements in creative ventures. He also anticipates trends for 2025, including the role of AI in authorship, urging writers to adapt and build meaningful relationships with their audiences for long-term success.

Guest Joe Solari, an expert on building a long-term author business, discusses key aspects of an author business, including the changing landscape of book sales, the importance of building a direct relationship with your audience, and shifting business focus to direct sales and audio.

Joe Solari, Managing Director of Author Nation, joins Mike Hourigan from Written Word Media to discuss the evolving landscape of book marketing. They share insights on enhancing discoverability through innovative strategies like email subscriber lists and series promotions. The duo emphasizes the value of audience engagement, leveraging data, and adapting to AI in publishing. They also highlight creative tools for promotions and the emerging importance of short-form videos, all aimed at helping authors navigate the challenges of modern marketing.