The Creative Penn Podcast For Writers Balancing Creativity With Building A Business, And Author Nation With Joe Solari
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Jan 13, 2025 
Joe Solari, managing director of Author Nation, helps authors succeed by balancing creativity with business. He shares insights on maintaining a sustainable author career and the importance of diversifying income sources. Joe discusses how to navigate social media while achieving business goals and emphasizes the value of live engagements in creative ventures. He also anticipates trends for 2025, including the role of AI in authorship, urging writers to adapt and build meaningful relationships with their audiences for long-term success.
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Balancing Creative and Business Time
- Schedule distinct time for creative work and for business/marketing tasks.
- Protect your creative time, avoiding multitasking for sustainable productivity.
Activating the Default Mode Network
- Engaging the default mode network is crucial for generating creative ideas.
- Activities like walking, showering, or driving can activate this network, unlike focused "doing" work.
Importance of Creative Recovery
- Incorporate recovery periods into your creative process, much like athletes do.
- Avoid filling downtime with social media; instead, embrace boredom to refill your creative well.