Balancing Creativity and Marketing for Authors

This chapter explores the essential balance between writing and marketing for authors as they prepare for 2025, emphasizing the role of creativity and the brain's default mode network in generating ideas. The discussion highlights the importance of deliberate time for creativity, avoiding distractions like social media, and prioritizing meaningful audience engagement over mere business goals. Listeners are encouraged to reflect on their marketing strategies and personal preferences to foster a sustainable writing process alongside efficient business practices.