

The Creative Penn Podcast For Writers
Joanna Penn
Writing Craft and Creative Business
Episodes
Mentioned books

23 snips
Aug 25, 2025 • 1h 8min
Writing Short Stories, Publishing Collaboration, And Podcasting, With Clay Vermulm
Clay Vermulm, a horror novelist and co-author of 'Rain Shadows', discusses the synergy between writing short stories and podcasting. He reveals how a writing challenge can blossom into successful collaborations while sharing intriguing insights on local book sales versus online marketing. Vermulm also dives into the artistic journey enriched by history and travel, and the complexities of crafting tales through community feedback. His approach to navigating the publishing world and the blend of audio storytelling offers fresh perspectives for aspiring writers.

11 snips
Aug 18, 2025 • 1h 6min
The Art And Business Of Literary Translation With Dani James
Dani James, a writer and literary translator, shares her inspiring journey of translating the powerful Holocaust memoir, Return to the Place I Never Left. She discusses the challenges of navigating international copyright laws and securing translation rights, revealing the emotional depth involved in bringing such sensitive stories to a new audience. Dani also highlights the complexities of literary translation, emphasizing the balance between fidelity to the original text and accessibility for readers. Her passion for bridging cultural gaps is both moving and enlightening.

30 snips
Aug 11, 2025 • 1h 9min
Book Marketing Tips For Fiction And Non-Fiction Authors With Joanna Penn
Discover timeless marketing principles every author should know, regardless of their genre. Explore 15 diverse strategies for effective book promotion, emphasizing the importance of storytelling and audience engagement. Learn how to master your mindset and communication skills to connect with readers. Dive into innovative AI tools like GPT-5 for enhanced storytelling and marketing. Uncover the significance of strategic content marketing and collaborative efforts to boost your book's visibility and sales.

18 snips
Aug 4, 2025 • 58min
Researching And Writing Family History Or Genealogy With TL Whalan
T.L. Whalan, an Australian author known for her short stories and contributions to family history, delves into the fascinating world of genealogy. She shares the motivations behind researching family history and the importance of interviewing living relatives. Whalan discusses the emotional journey of uncovering ancestral stories, using historical records and DNA testing to trace lineage. Her anecdotes highlight the challenges and triumphs of publishing a family history book, illustrating how these stories can transform dusty records into compelling narratives.

28 snips
Jul 28, 2025 • 1h
Writing And Directing Audio Drama And The Constant Creator Mindset With Alison Haselden
In this engaging discussion, Alison Haselden, an author, screenwriter, and actor known for her historical fiction audio drama 'Wicked Dames,' shares insights on transforming big-budget TV ideas into self-produced audio dramas. She dives into the challenges of crafting immersive narratives with extensive casts and budget constraints. Haselden discusses creative marketing tactics, including guerrilla strategies in airport bookstores, and emphasizes the blend of emotional depth and commercial appeal in storytelling. Additionally, she reflects on the unique journey of young women during WWII, exploring themes of seduction and morality.

18 snips
Jul 21, 2025 • 1h 2min
The Artisan Author With Johnny B Truant
Johnny B Truant, an accomplished author with over 150 books in various genres, presents a refreshing take on the creative journey. He emphasizes the artisan author approach, advocating for prioritizing artistic quality and genuine fan connections over the relentless pressure of the publishing industry. Truant discusses the transformative role of AI in managing sales data, the importance of self-care practices for nurturing creativity, and the value of community support for independent authors. His insights offer a path to a sustainable and fulfilling author career.

24 snips
Jul 14, 2025 • 1h 5min
How To Get More Book Reviews With Joe Walters
Joe Walters, author of The Truth About Book Reviews and founder of IndependentBookReview.com, shares his insights on securing more book reviews. He breaks down the three types of reviews—customer, editorial, and media—and how each can impact an author’s visibility. Walters delves into the complexities of memoir writing, discussing the balance between truth and emotion. He emphasizes the importance of adaptability when facing setbacks, both in writing and life, while offering practical strategies for indie authors to enhance their readership through authentic engagement.

34 snips
Jul 7, 2025 • 1h 7min
Crafting Stories, Finding Readers And Selling Direct With Ines Johnson
Ines Johnson, a prolific romance author with over a hundred books to her name, dives into the art of storytelling and author branding. She shares her journey from screenwriter to self-published success and discusses practical marketing strategies, especially the AIDA framework. Ines emphasizes staying true to one's niche while building an audience and highlights the significance of community in the ever-changing publishing landscape. She encourages aspiring writers to embrace their passion and explore innovative ways to connect with readers.

21 snips
Jun 30, 2025 • 57min
Writing For Audio First With Jules Horne
This week features Jules Horne, a Scottish playwright and radio dramatist known for her insightful nonfiction on audiobooks. She discusses the impact of AI on the audiobook industry, debating whether synthetic voices can capture human nuance. Jules shares tips on adapting writing for audio formats, emphasizing the balance between innovation and authenticity. The conversation also touches on her upcoming short story collection, 'The Buried and the Drowned,' and the importance of community in marketing. Tune in for invaluable insights into the future of storytelling!

24 snips
Jun 27, 2025 • 47min
Producing AI-Narrated Audiobooks Using ElevenLabs With Simon Patrick
Join Simon Patrick, the founder of Ten Times Better Books and an innovator in AI audiobook solutions, as he reveals how independent authors can produce high-quality audiobooks affordably. He discusses the benefits of ElevenLabs' AI narration, including voice cloning and emotional tagging, and shares practical tips for authors looking to navigate this new landscape. Plus, Simon emphasizes the importance of owning your audio files and offers insights into monetizing voice technology, making audiobook production accessible to everyone.