Behind the Numbers: Reimagining Retail

Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023

Aug 2, 2023

23:06

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Episode notes

Introduction

3min

The State of Social Commerce in the US

2min

TikTok's Multi-Pronged Approach to E-Commerce

3min

TikTok: A Social App in the US

2min

TikTok's Distribution Strategy

3min

TikTok Copycats: How Promising Are They?

4min

TikTok Copycat: How Promising It Is for Shopping

3min

Instagram Reels: The Top Influencer Marketing Platform

2min

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what TikTok's flywheel looks like, its latest efforts to build out its own shopping platform, and what the social network has that Meta doesn't. Then, for "Pop-Up Rankings," we rank our top four existing TikTok copycat apps. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

https://www.instagram.com/behindthenumbers_podcast/

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For a transcript of this episode click here:

https://www.insiderintelligence.com/content/podcast-reimagining-retail-tiktoks-flywheel-ecommerce-offering-copycat-platforms

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