Behind the Numbers: Reimagining Retail Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023
Aug 2, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
The State of Social Commerce in the US
02:54 • 2min
TikTok's Multi-Pronged Approach to E-Commerce
04:53 • 3min
TikTok: A Social App in the US
08:17 • 2min
TikTok's Distribution Strategy
10:16 • 3min
TikTok Copycats: How Promising Are They?
13:32 • 4min
TikTok Copycat: How Promising It Is for Shopping
17:28 • 3min
Instagram Reels: The Top Influencer Marketing Platform
20:49 • 2min