Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023
Behind the Numbers: Reimagining Retail
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TikTok's Distribution Strategy
TikTok has all of these resources to build out a marketplace but I don't feel like they have distribution in place. Logistics can get very expensive even at scale and for them to be able to rapidly build this out they might have to look for partners third-party logistics partners. Free returns are more important because they really reduce the risk associated with purchasing on an unfamiliar platform. And then moving back into comparing TikTok to existing platforms Facebook and Instagram are still way ahead of TikTok in the US in terms of buyer numbers.
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