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Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023

Behind the Numbers: Reimagining Retail

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Instagram Reels: The Top Influencer Marketing Platform

Instagram reels has an annual run rate of about ten billion dollars now which you know is actually slightly ahead of what we had forecast for TikToks ad revenues in 2022. Instagram Facebook meta is not like particularly good at original ideas in my opinion but that doesn't mean that they're not like fruitful ideas in terms of ad dollars and shopability. We'll be back next Wednesday with another episode of reimagining retail and e-marketer podcast.

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