Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023
Behind the Numbers: Reimagining Retail
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TikTok: A Social App in the US
TikTok shop has reportedly struggled to sign up merchants here in the US. I think that if TikTok can prove itself as an Amazon like marketplace it might actually spur more interest in some of its other offerings. There's definitely a coolness factor that Instagram maybe once had or perhaps still has with millennials and Gen X but I think Instagram is cool.
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