Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023
Behind the Numbers: Reimagining Retail
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The State of Social Commerce in the US
Retail social commerce sales in the US will grow about 30% this year to a total of nearly 70 billion dollars according to our forecast. Facebook leads in terms of social buyers followed by Instagram and then TikTok. Jasmine, you've suggested that TikTok is building out a flywheel. That framework really resonates with me. Can you expand on what you mean by TikTok's flywheel? Sure.
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