Reimagining Retail: TikTok’s Flywheel, eCommerce Offering, and Copycat Platforms | Aug 2, 2023
Behind the Numbers: Reimagining Retail
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TikTok's Multi-Pronged Approach to E-Commerce
TikTok is really using Amazon strategy to try and dominate not only e-commerce but pretty much everything. The company has started with media which it has already mastered. It's looking to the marketplace approach which may be inspired by a team who is very rapid skyrocketing success in the U.S. TikTok shops adoption among brands in the US has reportedly not met a lot of interest.
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