The Drop 294 | Paul Lang, ASICS Global Senior Product Manager
Sep 16, 2024
Paul Lang, ASICS Global Senior Product Manager, shares insights from his career in one of the leading running brands. He discusses the cultural contrasts between Japan and the US, highlighting brand evolution since 2017. Lang elaborates on the shift towards consumer-focused strategies, the collaborative design behind running shoes, and emerging technologies like Glide Ride Max. He also touches on the emotional connections between athletes and products, underscoring the importance of community in the running industry.
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ASICS Relaunch
- ASICS relaunched in Boston in 2017, focusing on community engagement and consumer-centric products.
- This marked a shift from ASICS' previous top-down approach.
Dream Job
- Paul Lang's dream job as a teen was working at a running shoe store.
- He realized the job was different from his initial expectations, but still enjoyed helping people move.
Small Industry
- The running shoe industry is a small, interconnected world.
- Many employees transition between brands, creating a dynamic network.