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294 | Paul Lang, ASICS Global Senior Product Manager

The Drop

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Evolving Expectations in Running Shoes

This chapter explores how personal memories and technological advancements shape expectations of running shoes over time. It highlights the emotional connections individuals have with specific models and the advancements in design that cater to varied running styles. The discussion also emphasizes the challenges and nuances athletes face when selecting the right shoes for race day, balancing performance needs with consumer choices.

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