Paul Lang

Paul Lang, ASICS Global Senior Product Manager, shares insights from his career in one of the leading running brands. He discusses the cultural contrasts between Japan and the US, highlighting brand evolution since 2017. Lang elaborates on the shift towards consumer-focused strategies, the collaborative design behind running shoes, and emerging technologies like Glide Ride Max. He also touches on the emotional connections between athletes and products, underscoring the importance of community in the running industry.