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294 | Paul Lang, ASICS Global Senior Product Manager

The Drop

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Revolutionizing the Superblast: From Skepticism to Popularity

This chapter explores the journey of the Superblast running shoe, addressing initial doubts about its performance and cost. Through analyzing consumer feedback on sizing and technical advancements in foam, it highlights the shoe's growing market presence and inclusivity. The discussion also touches on future innovations in running shoe technology and the impact of foam material choices on performance.

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